01 · Our purpose
Aim
Asian Journal of Business Innovation and Responsibility (AJBIR), formerly known as the Journal of Marketing Advances and Practices (JMAP), is a peer-reviewed journal dedicated to advancing the understanding of business innovation in conjunction with corporate responsibility and sustainability, particularly within the Asian context. Innovation in business is no longer solely about driving profits; it must also contribute to societal well-being and sustainable development. AJBIR encourages contributions that emphasize the integration of innovation with corporate responsibility, particularly in the context of the United Nations Sustainable Development Goals (SDGs). These goals provide a global blueprint for achieving a better and more sustainable future.
While Business Innovation in AJBIR maintains a legacy rooted in advancing marketing strategies and practices, it now broadens its scope to encompass organizational responsibility and sustainability in response to contemporary global trends. Business innovation is not solely about growth but must be coupled with ethical practices, stakeholder engagement, and long-term impact. AJBIR promotes the integration of responsible business behaviors, fostering innovations that contribute positively to society, the environment, and economic systems.
AJBIR welcomes submissions that offer theoretical insights, empirical research, and practical applications of responsible business innovations. It seeks to bridge the gap between innovative strategies and the responsibilities businesses have toward sustainability.