<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://ajbir.org/</loc>
    <lastmod>2026-10-16</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://ajbir.org/allIssues</loc>
    <lastmod>2026-10-16</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://ajbir.org/submission-guide</loc>
    <lastmod>2026-10-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://ajbir.org/instructionforauthors</loc>
    <lastmod>2026-10-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://ajbir.org/editorial-board</loc>
    <lastmod>2026-10-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://ajbir.org/publishingethics</loc>
    <lastmod>2026-10-16</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/contactus</loc>
    <lastmod>2026-10-16</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=ajbir&amp;volume=7&amp;issue=1</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/AJBIR/volume7_issue1_2025/01-Exploring-the-Key-Criteria-for-Managing-Interview-in-Business-Research-A-Diamond-Framework.pdf</loc>
    <lastmod>2026-10-13</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/AJBIR/volume7_issue1_2025/02-Smooth-Transition-Exponential-Smoothing-Method-in-Value-at-Risk-Forecasting.pdf</loc>
    <lastmod>2026-10-13</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/AJBIR/volume7_issue1_2025/03-Examining-the-Mediating-Role-of-Perceived-Trustworthiness-on-the-Relationship-of-Affiliate-Marketing-to-Customer-Purchase-Intention-in-Online-Travel-Services.pdf</loc>
    <lastmod>2026-10-13</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/AJBIR/volume7_issue1_2025/04-Unpacking-User-Satisfaction-and-Loyalty-Toward-Educational-Augmented-Reality-AR-Applications.pdf</loc>
    <lastmod>2026-10-13</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=jmap&amp;volume=1&amp;issue=1</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume1_Issue1_January_2019/01-Application-of-the-Theory-on-Planned-Behaviour-to-Green-Hotel-Visit-Intention-An-Extension-of-Self-Identity-JMAP-201911.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume1_Issue1_January_2019/02-Global-Market-Segmentation-in-Food-and-Beverages-A-study-between-Malaysia-and-Iran-JMAP-201911.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume1_Issue1_January_2019/03-Job-Opportunities-and-Employability-Skills-Required-of-Business-Graduates-in-Malaysia-An-Investigation-through-Online-Job-Advertisements-JMAP-201911.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume1_Issue1_January_2019/04-Malaysian-Coffee-Culture-Attributes-considered-to-purchase-coffee-beverages-201911.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume1_Issue1_January_2019/05-Online-Food-Delivery-Services-Making-Food-Delivery-the-New-Normal-201911.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=jmap&amp;volume=1&amp;issue=2</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume1_issue2_July_2019/01-Effects-of-Social-Media-on-Cosmetic-Brands.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume1_issue2_July_2019/02-Gender-Differences-in-Perceptions-and-Attitudes-Toward-Online-Shopping-A-Study-of-Malaysian-Consumers.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume1_issue2_July_2019/03-Malaysia-vs-Thailand-Millennial-Travellers-Understanding-the-Behaviour-and-Pattern-of-Young-Tourists.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume1_issue2_July_2019/04-The-Effect-of-Technology-Trust-on-Customer-E-Loyalty-in-Online-Shopping-and-The-Mediating-Effect-of-Trustworthiness.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume1_issue2_July_2019/05-Organic-Agriculture-and-Marketing-Perspectives-for-Zenxin-Organic-Food-Company-A-Case-Study.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=jmap&amp;volume=2&amp;issue=1</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume2_issue1_January_2020/01-Malaysian-Young-Travellers%E2%80%99-Online-Purchase-Intention-of-Travel-Products.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume2_issue1_January_2020/02-Operating-Issues-and-Challenges-The-case-of-Pachitan-Homestay-from-2017-to-2019.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume2_issue1_January_2020/03-Effects-of-attitude-subjective-norm-perceived-behavioral-control-customer-value-and-accessibility-on-intention-to-visit-Haizhou-Gulf-in-China-2.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume2_issue1_January_2020/04-Motivation-in-Food-Tourism-in-Penang.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume2_issue1_January_2020/05-Trend-for-Online-Fashion-Buying-Among-College-Students.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=jmap&amp;volume=2&amp;issue=2</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume2_issue2_June_2020/01-Sharing-Economy-through-E-Wallet-Understanding-the-Determinants-of-User-Intention-in-Malaysia.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume2_issue2_June_2020/02-Can-Peace-be-the-Leading-Purpose-of-Modern-Marketing.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume2_issue2_June_2020/03-The-Comparison-of-Hospital-Brand-Image-Between-Indonesia-and-Malaysia-and-The-Causes.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume2_issue2_June_2020/04-Millennials%E2%80%99-S-Commerce-Experience-via-Instagram-A-Qualitative-Research.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume2_issue2_June_2020/05-The-Effect-of-Expectations-and-Service-Quality-on-Customer-Experience-in-the-Marketing-3.0-Paradigm.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=jmap&amp;volume=3&amp;issue=1</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume3_issue1_January_2021/01-Me-or-others-Hard-Luxury-Purchase-Intention-during-the-COVID-19-Pandemic.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume3_issue1_January_2021/02-Determinants-of-Mobile-Banking-Services-Continuance-Intention-in-Malaysia.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume3_issue1_January_2021/03-An-Empirical-Study-of-Factors-Affecting-Adoption-of-M-Commerce-in-India.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume3_issue1_January_2021/04-Does-Security-Concern-Perceived-Enjoyment-and-Government-Support-Affect-Fintech-Adoption-Focused-on-Bank-Users.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume3_issue1_January_2021/05-AI-Robots-and-Innovation-Are-Consumers-Ready-to-Embrace-Service-Robots-Technology.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=jmap&amp;volume=3&amp;issue=2</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume3_Issue2_June_2021/01-Understanding-the-Behaviour-of-International-Tourists-from-China-Visiting-Malaysia-Proposing-a-Conceptual-Model.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume3_Issue2_June_2021/02-Social-Media-Influencers%E2%80%99-Impact-to-Purchase-Intention-The-Moderating-Effect-of-Brand-Engagement.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume3_Issue2_June_2021/03-Influence-of-Green-Behavior-on-Purchase-Intention-of-Kapampangan-Millennials.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume3_Issue2_June_2021/04-Halalan-Toyyiban-The-mediating-effect-of-attitude-on-Muslim%E2%80%99s-purchase-intention-towards-imported-Halal-food-in-Malaysia.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume3_Issue2_June_2021/05-Social-Media-Use-and-Purchase-Intention-The-Mediating-Roles-of-Perceived-Risk-and-Trust.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=jmap&amp;volume=4&amp;issue=1</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume4_Issue1_2022/01-The-Predictors-of-Purchasing-Sustainable-Residential-Property-Among-Residents-in-Malaysia.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume4_Issue1_2022/02-The-Influence-of-Sales-Associates%E2%80%99-Communication-Skills-Attitude-and-Physical-Appearance-on-Consumer-Purchase-Intention.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume4_Issue1_2022/03-A-Bibliometric-Review-of-User-Behaviors-Research-in-Live-Streaming-Commerce.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume4_Issue1_2022/04-Going-Green-Factors-Influencing-Green-Purchase-Intention.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume4_Issue1_2022/05-The-adoption-of-social-commerce-among-micro-enterprise-A-conceptual-framework.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/Volume4_Issue1_2022/06-Measuring-the-level-of-Digital-Marketing-Capabilities-Digital-Marketing-Strategies-and-Challenges-and-Issues.pdf</loc>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=jmap&amp;volume=4&amp;issue=2</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume4_issue2_2022/01-Gen-Y-Attitude-Perception-Preference-and-Intention-towards-Private-Label-Brands-(PLBs).pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume4_issue2_2022/02-Event-Image-Satisfaction-and-Behavioral-Intentions-of-Webinar-Series-Attendees-Mediation-and-Moderation-Approaches.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume4_issue2_2022/03-Challenges-and-Opportunities-of-Grocery-Retail-During-Pandemic-An-Insight-into-The-Case-of-Malaysia.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume4_issue2_2022/04-Understanding-Mobile-Wallet-Adoption-among-Generation-Z-in-China.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=jmap&amp;volume=5&amp;issue=1</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume5_issue1_2023/01-Examining-Market-Factors-and-Impact-on-the-Small-Farmer-Sustainability-Performance-in-the-Market.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume5_issue1_2023/02-What-hinders-repurchase-intention-in-travel-apps-Investigating-the-constraint-role-of-users-perceived-concerns.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume5_issue1_2023/03-The-Effect-of-Airport-Service-Quality-on-Passenger-Satisfaction-in-Airports.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume5_issue1_2023/04-The-role-of-TV-series-induced-tourism-motivations-in-the-relationship-between-Internet-Entertainment-Services-(IES)-audience-involvement-and-cultural-affinity-Netflix-Emily-in-Paris.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=jmap&amp;volume=5&amp;issue=2</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume5_issue2_2023/01-Uncover-the-Trends-of-Digital-Consumer-Culture-New-Frontiers-and-Future-Directions.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume5_issue2_2023/02-Exploring-Millennial-Shoppers-Impulse-Buying-Tendency-in-Live-Streaming-Shopping.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume5_issue2_2023/03-Cruising-the-Psychology-of-Peer-to-Peer-(P2P)-Carsharing-Apps-Referrals-in-China-Customer-Satisfaction-as-the-Link-Brand-Experience-Sharing-as-the-Moderator.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume5_issue2_2023/04-Watch-Now-Buy-Now-Impact-of-Interpersonal-Interaction-Factors-on-Swift-Guanxi-and-Purchase-Intention-in-Live-Streaming-Commerce.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/issue?journal=jmap&amp;volume=6&amp;issue=1</loc>
    <lastmod>2026-10-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume6_issue1_2024/01-Why-Do-Consumers-Take-Stands-A-Review-of-Customer-Boycotts.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume6_issue1_2024/02-Content-Matters-The-Effects-of-TikTok-(Douyin)-Short-Video-Content-on-Flow-Experience-Trust-and-Purchase-Intention-From-the-Signaling-Theory-Perspective.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume6_issue1_2024/03-Cognitive-and-Affective-Trust-in-Influencer-Follower-Relationships-and-Social-Media-Influencer-Marketing-Effectiveness.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://ajbir.org/assets/document/JAMP/volume6_issue1_2024/04-Exploring-Luxury-Hotel-Consumption-Values-Attitudes-and-Revisit-Intention-in-the-Post-Pandemic-Era.pdf</loc>
    <lastmod>2024-09-09</lastmod>
  </url>
</urlset>
